Research
-
“Fish-Funnel” or the evolution of the Ishikawa diagram
Research Research
13 November 2019
Our starting point will be the cause-effect diagram, also known as the Ishikawa diagram or fish diagram due to...
-
Customer Journey Maps, how to work them?
Research Research
17 January 2019
Customer journey maps are nothing more than a technique that is applied within the DCU method (user-centered design) and that is mainly...
-
Presentation of study “Signing an insurance from mobile phone. The Odyssey of Ulysses.”
Research
11 October 2018
Insurance Study. The experience of signing through mobile phone Few days ago we participated in the first edition of the SADE DIGITAL FORUM, an initiative that aims to become a space for debate, innovation, generation and ideas exchange about...
-
Focus group, workshop and discussion groups. Are they the same? What are the differences?
Research
4 October 2018
Qualitative Research techniques In the field of research and user experience, we tend to use and confuse terms according to the discourse that is being used at any given moment. However, we must be careful when using the specific...
-
Research benefits for UX projects
Research
24 September 2018
Research for UX projects Research through UX projects it’s not only about testing with users. Accurate and systematic investigation through the design process is a huge source of key Insights. I want to share my position about the value...