Everybody lies #that’s true and you know it. They have been lying to us for more than 15 years and you, researcher… let them believe it.
Busybody, that’s what you are… you let them talk, lie and then you interpret and draw conclusions.
You are the fucking master, the beginning of everything, you are part of the strategy, an experience designer, and your data must reflect in your business.
If you are not prepared for this and you want to continue being a bookworm, the weirdo who does not share data, better dedicate yourself to something else, plant a garden and document how it grows, because your work will no longer make sense.
Beyond the eye of Sauron
What is the event about?
About research, techniques, users… well, no! We are going to give it a twist, we’ll go one step further. We’ll talk about how we have reinvented ourselves, how research has gone from being something of the minority to being a transversal area in companies, how research helps companies in their strategies, how data is interpreted, the evolution in the way of doing things, about how nowadays we have dozen of tools which bring research to the daily basics of professionals in the sector. We will also talk about how we can combine knowledge, cleverness and creativity to obtain the data and conclusions we need and how we have professionalized beyond statistics, for example. In short, research in every sense of the word.
I’m a busybody and I love it
Who is this for?
For the strategists, the researchers, the sociologists, for those of innovation, digital transformation, project managers, psychologists, for marketing people, service designers, visuals, development teams, product managers, for brand professionals, storytellers, for UX/UI, customer experience designers, unicorns, for anyone who wants to discover what professionals of international level research have to say; And of course, for all of our haters, we promise we to always be grateful.
Come to gossip at an exclusive event
Why should you come?
Because this is not a private showroom, we are not going to sell you anything. Because we are not going to tell you all of this, referents of the sector will, Head Researchers of the companies that reinvented themselves and have a huge piece of the cake, will be the ones to talk; all concentrated in the same space for two days. Because we like to share, because knowledge and share experiences are cooler, because we have to build our community. Because Damn! I’m visual was a hit, and this is not going to be an exception.
This companies do not lie
Head of UX and UX Innovation. BBVA Next Technologies
Creative Technologist. BBVA Next Technologies
CEO. TeaCup Lab
Digital Transformation Expert. Accenture Interactive
Director Of User Experience Research. User Zoom
UX Research Lead in Aura. Telefonica
User Researcher in Aura. Telefonica
Strategy and Innovation. Soulsight
Explorer at Wander. Soulsight
Service Design & Research Lead. MANGO
Market Research Manager. ONCE
Hearing and Data Director. PRISA Radio
PMO & Research Manager. Redbility
Head of Service Design & UX. Deloitte Digital
Studio Lead. Deloitte Digital
Pilar López Pascual.
UX Manager and Research. ABC
Co-Founder and CEO. Bitbrain Technologies
UX & User Research. StubHub
Senior UX Researcher. Amazon
Santiago de la Asunción.
Insights Leader Researcher – Design Research. BBVA / Innovation Center
UX Designer. Carrefour Innovation Center
Research Director. Sngular
Research & Services Design Lead. Hanzo
Two days to share experiences, methodologies, tendencies and talk about the future of research. Book the 13th and 14th of June on your agenda.
Accreditations and welcome
“In what world does research fit?”
Martin Redigolo, Head of Service Design & UX at Deloitte Digital
Esther Achaerandio, Studio Lead at Deloitte Digital
“New challenges in Ux Research: Building the personality of an artificial intelligence”
Marta Pérez, User Research Lead in Aura at Telefonica
Sarita Saffon, User Researcher in Aura at Telefonica
“Why do we say one thing and do another? Are we compulsive liars or rather instinctive by nature”
María López, Co-Founder and CEO at Bitbrain Technologies
“How to integrate research when developing a digital product”
Sally Graham, Director Of User Experience Research at Userzoom
“From Silo to Lab”
Lourenço Viana, Service Design & Research Lead en MANGO
Round table discussion
Aino Hanttu, Research & Services Design Lead at Hanzo.
Sarah Rink, Research Director at Sngular.
Gabriella Lanzilli, Responsable investigación de mercados at ONCE. Asier Suarez, UX & User research at StubHub.
Door opening and coffee
Rocío Manzanares,Digital Transformation Expert at Accenture Interactive.
“3,2,1… taking off in digital press”
Pilar López,UX Manager and Research at ABC
“Wander, a space to explore the complexity of the upcoming world”
Santiago Fernández Michel, Strategy and Innovation in Soulsight
Manuel Vázquez, Explorer at WANDER in Soulsight
“Audio is hot”
Pilar Millán, Hearing and Data director at PRISA Radio
“Researching the future, very cheap”
Salvador Valle, Head of UX and UX Innovation at BBVA Next Technologies.
Sergio Santamaria, Creative Technologist at BBVA Next Technologies.
“¿The day after. How to ensure the impact of our research?”
Stefano Serafinelli, CEO in TeaCup Lab
“Non stop. 15 years of research”
María Renilla, PMO & Research Manager in Redbility
Round table discussion
“The importance of doing customer research”
Victor Guinea, Senior UX Researcher at Amazon.
Santiago de la Asunción, Design Research at BBVA Innovation Center
Mauri Torra, UX Designer at Carrefour.
This is how it went…