13 November 2019
Our starting point will be the cause-effect diagram, also known as the Ishikawa diagram or fish diagram due to...
17 January 2019
Customer journey maps are nothing more than a technique that is applied within the DCU method (user-centered design) and that is mainly...
4 October 2018
Qualitative Research techniques In the field of research and user experience, we tend to use and confuse terms according to the discourse that is being used at any given moment. However, we must be careful when using the specific...
24 September 2018
Research for UX projects Research through UX projects it’s not only about testing with users. Accurate and systematic investigation through the design process is a huge source of key Insights. I want to share my position about the value...